Wednesday, January 26, 2022

‘Utterly Despicable And Disgusting’ – Jo Malone Founder Blasts Brand’s ‘Insulting’ Treatment of John Boyega As She Defends Her Name

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Jo Malone branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.

The woman behind Jo Malone London has had no involvement with the brand since 2006 when she sold it to Estee Lauder Companies Inc.

However, the 56-year-old has faced global backlash since brand ambassador John was completely edited out of a version of the London Gent advert and replaced by actor Liu Haoran for the Chinese release.

Speaking on Friday, Jo said the brand need to ‘deal with this mess’ and called the label’s apology ‘insulting’ to John.

‘I’m going to fight for my reputation and everything I believe in,’ Jo said.

Read Also: I Don’t Have Time For Nonsense! John Boyega Quits Jo Malone’s Ambassadorial Deal After Being Cut Out Of Chinese Market Advert
Discussing the backlash she has received personally – despite selling the brand 14 years ago, she added: ‘I feel totally alone first of all I feel so humiliated.’

Jo went on: ‘If you look at John for a second, this man didn’t just use his image, he brought his life story to people and to that brand. How dare somebody treat him and he finds out he’s been replaced on social media? It makes me so emotional.

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‘That for me is utterly despicable and disgusting. I know apologies have been issued but I’m sorry, this is someone’s life. No-one has been human about this. You know what Jo Malone London, Estee Lauder – this is your mess, clean it up.

Discussing Jo Malone London’s statement on Instagram, Jo said it was too little too late.

‘Six days I’ve been left to deal with this mess. I find the apology insulting,’ the entrepreneur said.

‘If there is someone watching this and you were in one of those meetings, you know it was wrong. Don’t ever, ever let it happen.’Photo Credit: Getty

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