The beauty brand, L’oreal Paris has announced award-winning actress, Viola Davis as their newest international spokesperson.
The how to get away with murder star will be joining stars including, Celine Dion, Eva Longoria, Elle Fanning, Camila Cabello and others to represent the brand internationally. Viola would be playing a key role as she represents the brand’s commitment to diversification, beauty inclusivity, self-worth and empowering people everywhere. Sharing how she feels about her new role, Viola Davis gave an insight into how growing up was for her and how she could not identify herself with beauty or smart as she went on to reveal that it’s important to build confidence in women from childhood.
She said: “As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.” Sharing how they feel about Davis joining them, the global Brand President of L’Oréal Paris Delphine Viguier-Hovasse says that they are thrilled to have her join them. 
She also added that her tenacity, authenticity and bold spirit resonate with and inspire so many people and as such they are impressed with her. She said: “We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It.
Photo Credit: L’oreal
