Her latest business venture was mired in controversy before it had even launched, but Kim Kardashian has still managed to rake in an estimated $2million within minutes of it going on sale.
The business-savvy reality star launchedher SKIMS range of shapewear on September 10 after furious claims of cultural appropriation prompted a hasty rebrand and subsequent departure from its ill-thought original name – the Kimoji.
But despite the upset Kardashian’s range of undergarments reportedly sold out within moments of going on sale, and sources claim the first-day sales have exceeded those reached by other, better established brands.
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