Cosmetics and fashion mogul Kim Kardashian has chosen and announced a new name for her shapewear line, after she was seriously slammed for the first name she chose, Kimono.
The 38-year-old TV personality took to Instagram to reveal that the new line will be called SKIMS, appreciating her fans for the feedback and their help in selecting a better name. She noted that they are a huge source of inspiration to her and she is always listening to their feedback and opinions. She then announced that the shapewear will be launching in September 10.Posting a picture of herself and models of various sizes donning the piece, the mother of four wrote, “My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name.
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After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies“, she wrote.