American pop star Taylor Swift is struggling to fill stadiums on her UK tour, despite spending millions of pounds on an elaborate set with top special effects and dozens of dancers.
But fans have been put off by pricey tickets and poor album reviews. Taylor, 28, sold just 38,000 out of 56,000 tickets for her opening night in Manchester last weekend. And her two dates at London’s Wembley Stadium next week are expected to feature swathes of empty seats.
Ticket prices for the six dates on her UK and Ireland Reputation Tour range from £62 to £585 for a VIP package. A music insider said: “Taylor’s reputation will be hit hard on these shores. Her latest album has failed to catch the imagination and the extortionate cost of tickets has outpriced younger fans.”
A source close to the tour said the singer allows fans down from stands to Stage B for a lot of the songs, which may explain the sight of empty seats. They added: “Her ticketing strategy ensures genuine fans attend her shows and ticketing sites don’t rip them off.”
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