Dove has been forced to apologise for a Facebook advert that appeared to show a black woman turning white after washing herself with its product. The cosmetics firm today said it “deeply regretted” the images after they sparked an online race storm.
The advert shows a smiling black woman pulling her t-shirt off to reveal a white woman underneath. A third image then shows an Asian woman. Dover, owned by Unilever, said in a statement: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.”
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