Consumers’ confidence gradually returning, says Obi Cubana

Group chairman, Obinna Iyiegbu, popularly known as Obi Cubana, has reflected on the challenges posed by economic fluctuations, especially the rising of the dollar in the hospitality industry.

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He acknowledged the resilience of Nigerians in adapting to market changes.

Despite the challenges, he expressed optimism about the future, citing the recent stabilization in business conditions and a gradual return of consumers’ confidence.

He spoke last night during the celebration of his birthday by Samsung Nigeria.

The occasion was also used by the electronics giant to honour him for a successful one-year partnership.

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The event took place at Knowhere restaurant, Victoria Island Lagos.

Highlighting their mutual values and achievements over the past year, Iyiegbu said he is recognized as Samsung’s icon in West Africa.

He emphasized the symbiotic nature of their collaboration, noting how his passion for Samsung’s electronics and his longstanding use of their products led to a natural alignment between his personal brand and the Samsung ethos.

He described his role as positioning Samsung as the premier choice in electronics, emphasizing its commitment to quality, service, and innovation.

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On the key to longevity and success in the hospitality industry, especially during turbulent times, Iyiegbu emphasized the importance of consistency, integrity, and reinvestment in one’s business.

Drawing from his two decades of experience, he stressed the need to nurture talent and prepare for future transitions within the industry.

On his birthday, Iyiegbu expressed profound gratitude to God for his health and experiences, highlighting the importance of leaving a positive legacy and impacting the lives of others.

The event underscored Iyiegbu’s deep commitment to excellence, both in business and in personal philosophy, as he continues to make strides in partnership with Samsung and within Nigeria’s vibrant hospitality scene.

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Photo Credit: Getty

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