Saturday, September 25, 2021

Chimamanda Ngozi Adichie Commences On Project “Wear Nigerian” To Help Promote Nigerian Designers

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Famous novelist and feminist icon, Chimamanda Ngozie Adichie, has announced her decision to wear mostly Nigerian brands for her public appearances. Adichie made this known in a post on her Facebook page on Monday. She noted that patronising Nigerian brands will help to improve the country’s economy.“The Nigerian government’s disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty,” she said. “If we are to grasp for a silver lining, then the ‘buy Nigerian to grow the naira’ rhetoric is one.”“In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. “In the past few weeks, I have bought more Nigerian brands than I ever have in the past. I have discovered new names. I have been filled with admiration for the women and men running their businesses despite the many challenges they face. I am particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.”Photo Credit: Getty

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