Why It Took One Week To Execute Falz’s “This Is Nigeria” – Director Prodigeezy Shares More Details

Directing Falz’s “This Is Nigeria” music video is a big deal for Prodigeezy.

Iyobosa Rehoboth is the Nigerian video director known as Prodigeezy, who directed the video for rapper Falz’s new studio work that has received positive remarks since it was released on Friday (May 25). Geezy admitted the video idea came from Childish Gambino, while he’s credited for the original story and concept with little help from Falz. “I tell you, from the day that I got the booking to the day that the video was out, it took us exactly a week, because we needed to do it really quickly,” Geezy told Pulse, adding, Initially I was out of town, but as soon as I got the brief, I flew back to Lagos and 48hours later, we started the production, we shot the video on Thursday (May 24) last week and the video was out on Friday, May 25.”

“This Is Nigeria” video, which was shot in a warehouse at Oregun, Mainland area of Lagos, has gathered over two million YouTube views and an additional 3 million Instagram views on US rapper, Diddy’s page. In the video, Falz addresses issues plaguing Nigeria, including corrupt politicians, Chibok/Dapchi girls kidnap, Internet fraud, Fulani herdsmen, Police brutality and more. Talking about the few negative reactions the video got, Geezy said: ”I think that the fact that people are even noticing those tiny details means they are paying a lot of attention, and for me, it is a good thing, because it is driving the conversation and people are getting to talk about it . And as far as the execution, I tried not to make it too direct, We tried to be forward thinking and deliver a video beyond the internet, that can make it to terrestrial TV without getting banned.” Geezy directed Burna Boy’s “Boshe Nlo” music video, which was his biggest project before his new collar with Falz.

Photo Credit: Getty

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