Omo Baba Olowo Davido has revealed what exactly brought him to Nigeria and away from the first major record label he got signed on back in los Angeles.
The Dami Duro singer revealed this in a recent interview when he, Tiwa Savage and Mr Eazi represented African music on an American magazine.
The trio opened up on their careers, the past and future of African music and then the relationship between the music and the Western World.
When asked what drew him to the major-label path, Davido noted that he only took it as a risk as least, as he was doing okay in at the time and didn’t need a bigger platform to promote himself. he noted that he however, seemed to have lost touch with his vision while on the label as he was made to sound different.
“When I got my deal, it was very, very early in the transition of Afrobeats to the U.K. and then to the U.S. Before signing the deal in 2015, I was perfectly fine. It wasn’t something that I needed, as I’d been successful prior to that. But then I was like, “Fuck it, let’s take the risk! I basically have nothing to lose, as I’ll still be able to do my thing in Africa.” But a year after signing, the vision I’d had then didn’t come into play. I felt like I had dropped the ball because people were trying to make me sound different.” Read also: “Send The Artistes You Cannot Sign To Me”, Davido Tells Mr Eazi
“I really had to put it in [the label’s] head that the sound I was talking about was the sound that was going to pop, not the sound the guys there were trying to make us do. So me being stubborn, I came back to Nigeria from L.A. and started making the music I wanted to make. “If” was my first record that really blew up. At the same time, other artists began dropping [Afrobeats] music as well. Then Wakanda [the futuristic, fictional country featured in the 2018 film Black Panther] came and everyone wanted to be African. The process for making people believe in this culture wasn’t easy. I’m just happy that everything paid off in the end. All the labels are out here now in Nigeria, Ghana and South Africa looking for talent“, he said.