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Tennis Veteran, Serena Williams Invests In Lagos Startup

Serena Williams was part of a crop of investors in Nigerian data and intelligence startup, Stears Business, in a seed funding that successfully raised around $3.3 million.

serena

The round which was led by Mac Venture Capital had participation from other companies including Serena William’s Serena Ventures, Melo 7 Tech Partners, Omidyar Group’s Luminate Fund, and Cascador.

In a statement released by Stears’ CEO, Preston Ideh, on Monday, he expressed excitement at the development and assured that the funding will translate to the expansion of the company to other African countries.

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The statement read in part, “We’re excited to announce that we have closed our seed round funding of $3.3M led by @MaCVentureCap, with participation from @SerenaVentures.

“Like all startups, it is our job to obsess over the problem we set out to solve and keep learning from our users. We know that the market wants more than just articles, no matter how well-researched. It isn’t just about building Stears 2.0 in the 54 African countries; that is not the goal.

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“To be the most trusted source of data and insights in Africa, a >$1 trillion economy with >1 billion people, the continent needs deep, reliable, regular streams of data, not just articles or reports. To provide this, we know what we must do next: focus on making proprietary data, models, tools and forecasts directly available to our users.

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Photo Credit: Getty