Selena Gomez has teamed up with one of our all-time favorite fitness brands Puma for an exceptionally exciting new collaboration. According to Vogue, it’s a “long-term partnership” that will be an “ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns.” 
In her interview with Vogue, she said that sneakers have been changing her life, saying her entire shoe closet now primarily comprises sneakers (she packed 20 pairs for her shoot in New York). It totally makes sense that she (and her beau, The Weeknd) would be collaborating with Puma to create some superstylish streetwear and sneaks. 
“Being part of the PUMA family is very exciting for me,” said Selena Gomez in a press release. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Photo Credit: Puma
