Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26 season.
However, after the deadline, clubs will still be able to continue featuring gambling brands in areas such as shirt sleeves and LED advertising.
And clubs will be allowed to secure new shirt-front deals before the deadline.
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Eight top-flight clubs have gambling companies on the front of their shirts, worth an estimated £60m per year.
The announcement follows a consultation between the league, its clubs and the Department for Digital, Culture, Media and Sport (DCMS) as part of the government’s ongoing review of current gambling legislation.
The decision will see the Premier League become the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
The league is also working with other sports on the development of a new code for responsible gambling sponsorship.
The government was not expected to propose banning gambling sponsorship, with the plan being for the Premier League to agree voluntarily to a change.
Reforms to the Gambling Act 2005 were largely agreed by former Prime Minister Boris Johnson before he stepped down last July, leading to a delay in a gambling white paper being published.
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On Thursday, Lucy Frazer, who was appointed Secretary of State for Culture, Media and Sport in February, said she “welcomed the decision by the Premier League”.
“The vast majority of adults gamble safely but we have to recognise that footballers are role models who have enormous influence on young people,” she added.
“We want to work with institutions like the Premier League to do the right thing for young fans. We will soon bring forward a gambling white paper to update protections for punters and ensure those who are at risk of gambling harm and addiction are protected.”
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