Procter & Gamble’s hair care brand Pantene has just released a new collection, Gold Series, which is a hair products supply that will cater exclusively for black women’s hair. And for the first time ever, the brand featured a woman with faux locs in a campaign for the new collection. Nigerian model Demi Grace appeared in a promotional video for the Gold Series sporting her signature dreadlocs. The video also shows different women of different ages with different textures of hair in an attempt to celebrate the tradition, diversity and beauty of black hair.The Gold Series was co-created by Black PhD scientists along with over 40 hairstylists and world renowned dermatologist. The collection will provide strength and moisture for women of all hair types relaxed or natural. See the campaign video below.
Photo Credit: Demi Grace