Saturday, September 25, 2021

Nadine Ijewere Works With Stella McCartney On Her Latest Series

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London-born Nigerian photographer, Nadine Ijewere  captures the latest #Stellaby series collaboration with top designer Stella McCartney. In this series, Nadine heads to Nigeria where her roots are still strong, putting the brand’s latest women and men’s collection at the center of her storytelling. Nadine talks about the inspiration behind her location, “I wanted to keep the raw, earthy element that is present in a lot of my work and at the same time I wanted to shoot this project where I have family heritage, using people with my background. I think this adds a more personal approach to the images. As the project is called #StellaBy I really wanted to add more of my identity to the imagery. I wanted to give a feeling of diversity and not sticking to the rules – being different. Nigeria is a country that is known to be quite conservative, particularly in fashion with no blurring between lines. So I wanted shake things up a bit.”
Photo Credit: Nadine Ijewere

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