As part of Africa Day celebration on 25 May, the parent body of Facebook, Meta, has announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign to celebrate eight African content creators including a Nigerian.
The Nigerian content creator is a social media comic and skit maker with a stage name Shanks Comics, Adesokan Emmanuel.
According to the technology giant, this year’s campaign with the theme “Rising Stars”, aims to amplify the voices and stories of these eight rising talents from, who are building a global presence and changing the way Africa is viewed on the international stage.
According to Meta, “Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot ‘vlog-styled’ short stories provide a glimpse of the creators’ world and highlights how being African inspires their creativity.”
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It also noted that alongside the campaign, it is running a dedicated community reels challenge, #ShareYourAfrica #AfricaMade, encouraging the African community on Instagram to celebrate their authenticity – whether through dance, music, fashion, food or art.
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It added that on Africa Day, it will be holding a fireside chat with a selection of key figures from across the continent – exploring the global impact of Africa’s youth and how platforms like Instagram are helping to fuel their global appeal.
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