Budding contemporary fashion brand, TIFÉ who is known for its versatile, transitional and effortlessly elegant designs has released it’s latest collection titled “ĪMŌ”. The colourful collection was inspired by the desire to promote self-awareness and confidence in today’s woman who rules her world with understanding, knowledge, grace and purpose whilst being fun and elegant at it.
According to TIFÉ, “Self-Awareness is a tremendously important phrase rarely talked about in our culture. It is the capacity for introspection. ‘A conscious knowledge of one’s own character, feelings, motives, and desire separate from others, separate from the environment.
It’s okay to be inspired by others and things around us but sometimes we forget, we take our eyes away from our fundamental truth and get fixated on everything else but ourselves. Like the infamous saying ‘It’s not about looking strong or beautiful because we are already strong and beautiful. It’s about finding the Beauty, Solace and Balance in oneself,”.
Photo Credit: TIFÉ
