Wednesday, October 20, 2021

KOKOnista Of The Day: Griff Is The Exciting Young Singer You Should Be Listening To

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Sarah Faith Griffiths, known professionally as Griff, is an English singer and songwriter.

Griff was born on 21 January 2001 as Sarah Faith Griffiths, and was raised in Kings Langley, Hertfordshire. She was born to a Jamaican father and a Chinese mother, as well as having Jamaican grandparents who were part of the “Windrush generation”. Griff has stated that she feels “more in touch” with her Chinese ancestry, since her mother is a first generation migrant who migrated to England during the Vietnam War. Griff’s parents foster children as well.
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Griff stated that her earliest memory of loving music was being gifted an iPod Shuffle with the Taylor Swift album Fearless (2008) downloaded to it, when she was around the age of eight. She then taught herself to record and produce music on her brother’s laptop, and used tutorials on YouTube to inform her on techniques. While attending school, Griff kept her musical life private, due to not knowing if her musical career would be successful, stating: “no one likes that person at school who talks about how they want to sing”. After finishing her A Levels, she told teachers that she was taking a gap year, rather than informing them on her music ventures. On using the stage name Griff, she stated: “Sarah Griffiths isn’t that glamorous, I sound like I have a mortgage and 4 kids, it’s very corporate”.

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On 4 July 2019, it was announced that Griff had been signed to Warner Records. On the same day, she released her debut single “Mirror Talk”, accompanied by a music video. Griff described the release as a career highlight, since it was released immediately after she had finished her A Level exams. The next month, Griff released her follow-up single, “Didn’t Break It Enough”, accompanied by a music video in which the clothing worn was made by Griff herself. She released the single “Paradise” in October 2019,  which was followed by the release of her debut extended play, The Mirror Talk, on 15 November 2019. In December 2019, Griff released a cover of the Bangles’ 1989 song “Eternal Flame”.

On 7 February 2020, Griff released the single “Good Stuff”. Despite people thinking the song is about a romantic breakup, she clarified that the subject of the song is about missing children that her family fostered, since they felt like siblings. In March 2020, a song titled “I Love You’s”, that Griff co-wrote, was released by American singer Hailee Steinfeld. This was followed by “Forgive Myself”, a song released by Griff on 29 May 2020, described by NME as an “anthem”.
In July 2020, Griff was nominated by The Ivors Academy for an Ivor Novello Rising Star Award, and later that month, she released the song “Say It Again”. In October 2020, she was part of two collaborative songs; “1,000,000 X Better” with English band Honne, and “Inside Out”, a song with German DJ Zedd. In January 2021, she released “Black Hole”, which NME described as a “dark pop anthem”. On 19 March 2021, Griff won the Brit Award for Rising Star and performed “Black Hole” at the 2021 ceremony. Later that day, she announced details of her debut mixtape, One Foot in Front of the Other, which was released on 18 June 2021.In October 2021, she is set to embark on a tour across the United Kingdom and Ireland in support of the mixtape.

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In 2019, she released her debut single, “Mirror Talk”, through Warner Records. This was followed by her debut extended play of the same name, later that year. Griff was named the Rising Star at the 2021 Brit Awards, becoming one of the youngest winners in the category at 20. Later that year, she released her debut mixtape, One Foot in Front of the Other.

Photo Credit: Getty

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