Kanye West is expanding the Yeezy brand and he is venturing into beauty and Fragrance just like the women in his family. According to new legal documents, Kanye’s company recently filed for a “Yeezy” trademark to cover a number of beauty and skincare products.
The skincare and beauty line will include makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes, along with some hygienic products like toothpaste and deodorant … and even scented pine cones and aromatherapy pillows. It looks like Kanye will be in competition with his wife and In-laws who have established Fragrance and cosmetics line over the years.
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