Jermaine Edwards Signs Deal With Sony Music UK, Following Viral Video Of Rushawn Ewears Singing ‘Beautiful Day’

In 2017, 10-year-old Rushawn Ewears was recorded by a teacher at the Top Hill Primary School in St. Elizabeth giving his best version of Jermaine Edwards’ Beautiful Day.

Little did he know, six years later both he and the track would go viral. The pinnacle of this success story is now that Jermaine Edwards has inked a monumental deal with Sony Music UK and is looking towards a fruitful future together.

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DancehallMag was given the exclusive on the deal as all parties gathered in Kingston, Jamaica on Friday morning (January 13) as optimistic as can be. This included Sony Music UK A&Rs Preye Crooks and Milo Saville—who were perhaps the most delighted.

“The main thing is that the licensing (and) mastering are a hundred percent Jermaine’s and Rushawn’s. We’re just licensing off them to work the record in the best way possible, and it’s a case of them being yeah, the centre of it all. It’s all reflecting back onto them. It’s their record,” Saville explained.

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“In terms of the specifics of deal, I doubt it’s my place to say. It’s a license agreement so all of the masters are belonging to Jermaine and Rushawn which I think is important.”

Beautiful Day debuted in 2014 and has since seen multiple covers and remixes. A singer who goes by the name The Kiffness added his own Reggae twist to Rushawn’s recording which made it skyrocket even more.

Jermaine Edwards’s YouTube video is on its way to six million views in only four weeks.

Trending video of the day;

Photo Credit: Getty

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