Jay-Z Joins California Based Cannabis Company As Chief Brand Strategist

Billionaire rapper cum entrepreneur Shawn “Jay-Z” Carter has announced that he will be joining a California based Cannabis company, Caliva as their Chief Brand Strategist. This the star shared in a statement on Tuesday, July 9th as he said: “Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor”. Caliva grows, manufactures and sells a variety of products including cannabis flower, pre-rolled joints, vaporizers, edibles and topical lotions online and her delivered across its home state in California. Jay-Z Joins California Based Cannabis Company As Chief Brand Strategist 1Speaking on why Jay-Z was the perfect person to help push their brand, Caliva’s Chief executive Officer, Dennis O’Malley revealed that: “In addition to influencing Caliva’s creative direction, social justice will be a key component of Jay-Z’s role. He’ll be involved in outreach programs such as job training, advocacy and workforce development to help create more opportunities in the industry for people who were negatively affected by the War on Drugs. We think this is a sea change in terms of the visibility to the industry. We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”Jay-Z Joins California Based Cannabis Company As Chief Brand Strategist 2 Revealing other details about Jay-Z’s job description, O’Mailey said: “In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration many of who are not seeing the monetary benefits of legalization through advocacy, job training and overall employee and workforce development”. Jay-Z Joins California Based Cannabis Company As Chief Brand Strategist 3Photo Credit: Getty

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