Tuesday, May 30, 2023

Hilda Baci Cook-A-Thon Viewed 4.8 Billion Times Worldwide – Report

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The audience reached by Hilda’s Baci (Hilda Bassey Effiong) recent attempt to enter the Guinness World Record as the person with the record of the longest cooking period was over 4.8 billion, a media intelligence report said

The report was published by Media Intelligence Consultancy, P+ Measurement Services, which claimed to have done a media performance audit on Baci’s Cook-a-thon, which elevated her to the title of world’s longest cook.

READ ALSO: “I Slay And I Have Something In The Brain”– Hilda Baci Defends Her Choice Of Outfits

The company said that the audit studied and exposed the sponsorships of Hilda Baci’s Cook-a-thon, as well as the sentiment, reach, and share of the media by countries.

The survey also indicated that the digital media, which received over 87 percent of the traction and traditional media, which gained just 13 percent, played a vital role in promoting awareness and engagement with the event.


It explained that a significant number of social media mentions of the event were also made online.

READ ALSO: Cooking Is What God Wants For Me – Hilda Baci

According to the report, 67% of the media coverage of Hilda Baci’s cook-off came from Nigeria, 15% from the United States, 4% from the United Kingdom, 3% from Ghana, Nigeria’s neighbour, and 1% from Canada. The media share of the remaining nations was relatively lower, showing various levels of interest and coverage.

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Photo Credit: Getty 

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