Wednesday, October 5, 2022

#empawa30: Mr Eazi Reveals The 30 Talents For His Mentorship Program

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Mr Eazi and his team are doing a lot of amazing things to push African talents and give them global recognition. The Empawa program which was launched in 2018 offers mentor ship and funding to African talents.
#empawa30: Mr Eazi Reveals The 30 Talents For His Mentorship Program
#empawa30: Mr Eazi Reveals The 30 Talents For His Mentorship Program

The singer has unveiled the 30 talents that get to participate in the one for the year 2020. 30 African artists have been selected to participate in the program – a talent incubator that provides emerging artists with the tools, startup funding and mentor ship to become artist-entrepreneurs.

To be considered for the program, entrants were asked to upload a short video clip of themselves performing with the hashtag #emPawa30. More than 30,000 entries were received, and evaluated by the emPawa team and his team of music-industry colleagues.

In an interview today with Rolling Stone, Eazi said this of the emPawa program, “It could be the voice; it could be the flow. Then we do a deep dive — what have they been putting out on their profile, other songs. Then we reach out to them to send us some music. Then, when we’re convinced, we send them in with producers to get a sense of whether they can go in and make stuff. After all those steps, we select.”

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Each artist in the #emPawa30 will receive a $10,000 non-repayable grant towards filming their first professional-quality music video, as well as mentorship, marketing services and other support to launch their international recording career.

Artists will be assigned an individual mentor and video director, with whom they will work directly throughout the seven-month program. Mentors include Diplo, DJ Maphorisa, Jae5, Fred Gibson, Shekinah and Harmonize. Afrobeats producers, E-Kelly, Gultybeatz, Killertunes, DJ Neptune and Mr Eazi himself will also be mentors.

The 10 artists who display the most promise will be flown to a three-week masterclass in Ghana circa June 2020. They will receive business, songwriting, marketing and production training. Of these, two artists will receive additional funding to cover management, marketing and legal fees throughout 2020, as well as to create.

Since its launch, the company has grown into a music distributor and label services company with clients including Eazi’s own Banku Music label, as well as African music stars Simi (Nigeria), King Promise (Ghana) and Joey B (Ghana).

“emPawa is an initiative I created with one simple mission: Helping new artists reach their full potential musically by equipping them with the knowledge and funding to do so,” says Mr Eazi. “It’s something I wish someone had created when I first started making music. Sometimes, all it takes is that one person to believe in you.”

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The empawa program since it inception has produced talents like Lady Donli and Joeboy.


Bemisoul (USA/Nigeria)

Bosom P Yung (Ghana)

C Natty (Nigeria)

Camidoh (Ghana)

Camo Blaizz (Nigeria)

Donel (UK/Zimbabwe)

DonFreezy (Nigeria)

Dopeprince (Nigeria)

Exposuremuzik (Ghana)

Fresh Prince (Nigeria)

GoodGirl LA (Nigeria)

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Grace Idowu (Nigeria)

James Garlimah (Canada/Liberia)

July 7 (UK/Nigeria)

Kamo Mphela (South Africa)

Macjreyz (Nigeria)

Marioo (Tanzania)

Mizzle (Nigeria)

Namenj (Nigeria)

Oiza & Meyi (Nigeria)

Sishii (South Africa)

Solana (Nigeria)

Tomiwa Dudobo (Nigeria)

TU2 (Nigeria)

Xenia Manasseh (Kenya)

Yung Meagan (Cameroon)

Yusuf Kanbai (Nigeria)

Zaman (Nigeria)

Zarion Uti (USA/Nigeria)

Joeboy Set To Drop 5 Track EP Love & LightPhoto Credit: Getty

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