Gucci’s pre-fall 2017 campaign spotlights a cast of all-black models. Called ‘Soul Scene’, Glen Luchford captures a party of young people at London’s Mildmay Club for the advertisements. Creative director Alessandro Michele found inspiration in a London exhibition called “Made You Look,”, which spotlighted black masculinity and style.Influence was also found in the 1960’s music movement called Northern Soul. The campaign images capture a lively scene full of dancing and models posing in vibrant looks. The pre-fall collection’s statement bags and fashions stand out complete with reptiles as accessories. Discover more from Gucci’s pre-fall 2017 advertisements below.
Photo Credit: Gucci