Breaking! Etisalat Nigeria Rebrands Into 9Mobile After Weeks Of Reported Crises

The embattled Etisalat Nigeria on Thursday changed its name into 9mobile after reports of a chaotic week. The Emirates Telecommunications Corporation (ETC) had earlier asked Etisalat to stop using its brand name within the next three weeks. The management of the company at the end of a management meeting in Lagos adopted the name 9Mobile as the new brand name.According to sources, the implication of the directive is that the new management must decide within the next 21 days on the options before it, which are either an outright sale of the company or merger with an existing operator in the country.Etisalat, which controls 13 per cent market share in Nigeria, has had a running battle with an asssociation of 13 banks since March, after it notified them of its inability to service its $1.2 billion debt in February due to the foreign exchange challenges in the country.Photo Credit: Getty

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