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The Bearded Genius Drops Culturally Inspired Apparel Line Called ‘Asiko III’

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The Bearded Genius is here with the Asiko III apparel line. After the success of two previous seasons and several pop ups, the third season is already creating waves among fashion lovers. Bearded Genius is the brainchild of a literal bearded genius. The brand provides clothing apparel, self-care grooming products such as oils, balms and accessories not only to bearded men but those aspiring to grow a beard and beard lovers alike. Growing a beard is an art that teaches values of its own: patience, prudence and perseverance. Bearded Genius have incorporated this art into a lifestyle, a lifestyle that is embraced and expressed through their designs and products. According to the brand, “Our fashion accessories transcend ‘beardedness. They are for anyone whose self-expression is in sync with that of Bearded Genius: the lifestyle that does not rely on voice or speech. It’s an attitude of simple, cerebral and artistic authenticity.” The latest collection is inspires by Yoruba, youth and street culture and comprises of t-shirts and Dad (baseball inspired) hats.
Photo Credit: Bearded Genius

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