Music executive and the CEO of California based Southnice Records, popularly known as Dr Whyte has weighed in on the issues springing up among record labels and their artistes, suggesting a possible solution of oaths taking.
In a recent interview with Kemi Filani, Ugbaja Emeka Augustine noted that the best way to resolve the issues of contract breach, which seems to be the order of the day in the industry is to go traditional.
According to him, people are so much afraid to invest in upcoming artistes these days as sooner or later, the same artiste land them in trouble after they have blown.
He then suggested that artistes should be made to swear an oath to the label which is giving them a contract in a shrine, in the presence of the gods before they proceed with the contract. He said this is necessary, as Nigerians only fear contracts which have consequences and the oath will help to instill the consciousness in them.
“Obviously, a lot of people are scared to put money into record deals lately because they have heard stories of how a lot of big investors splashed millions on several artistes and immediately they get a juicer offer from a bigger label; they dump that contract without serving the duration of the agreement. To fix this issue, I think artistes should be made to swear an oath in a shrine that would have consequences of death penalty if they bridge any of the contract terms. In that way, a lot of people will be serious about having to stay with a label until the contract elapses no matter the outcome of their agreement. Read also: ‘Liars Are Always Ready To Take Oaths – Khloe Kardashian
People especially Nigerians only fear contracts when it has consequences and swearing an oath will help instill a consciousness in the mind of these artistes especially the ambitious ones who believe they can flaunt a label after one year like the likes of Zlatan Ibile, Lil Kesh and the rest“, he said.